This includes continual development and promotion of its consumer food trend, thought leadership and healthy lifestyle website, Smart Lifebites, which provides fun, nutrition and fitness tips, along with yummy recipes and other small “bites” of information viewers could use to make healthier choices.Īll Crispy Fruit snacks are available in convenient, single-serving “grab & go” bags (MSRP: $1.49 each) or a “family” six-pack that includes six, single-serving bags (MSRP: $7.99). To further amplify its brand evolution, Crispy Green continues to grow its targeted advertising, mobile and digital content marketing programs as well as its brand ambassador and influencer relationships, which are further enhanced through the company’s robust social media activities. The new branded “healthy living line-up” better reflects the product quality, taste and healthy energy vibe that has made the Crispy Green brand the #1 freeze-dried fruit snack in the U.S., according to six-month Nielsen data, ending 12/31/17. It also includes a Retailer Portal to support its various retail partners.Ĭrispy Green’s new packaging will be rolling out in stores throughout June and beyond as it replenishes orders in over 5000 retail stores that currently carry Crispy Green today. For example, they’ll be able to find a store in their area that sells Crispy Fruit and instantly discover which items are in stock through the state-of-the-art store locator app powered by Destini. ![]() Consumers will now be able to zero in on the information they seek – quickly and easily. The new brand launch also includes a completely redesigned website by the Areli Group, LLC that is architected around 3 C’s – Commerce, Community, and Conversations. We couldn’t be more pleased with the results of this major collaborative effort and are very eager to unveil it to the public!” The brand makeover includes a new logo, logo icon, typography and photography treatments, primary and secondary color palette and supporting messaging platform to support its active, healthy lifestyle positioning.Īngela Liu, Founder, and CEO of Crispy Green stated, “As Crispy Green continues to lead in the freeze-dried fruit category, the timing was perfect for a brand upgrade. The Makers of Crispy Fruit Freeze-Dried Snacksįairfield, NJ – J– The leading freeze-dried fruit snack in the nation just got a new look, designed to get your attention and better reflect its wholesome, single ingredient – 100% fruit! The bold brand color palette and added “focus on fruit” was a collaborative design effort by Crispy Green’s brand and packaging design firms, Fastlane Communications, LLC and Foerstel Design, LLC.
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